Sunday, March 2, 2014

BERNAMA: AIA AFG Takaful Integrates With AIA Public Takaful Under Single Licence, Brand Integration

KUALA LUMPUR, March 1 (Bernama) -- Life insurer, AIA, has integrated its Takaful companies, AIA AFG Takaful Bhd and AIA Public Takaful Bhd under a single licence and brand.

The new entity, to be known as AIA Public Takaful Bhd, is jointly owned by AIA Co. Ltd, Public Bank Bhd and Public Islamic Bank Bhd, AIA said in a statement today.

AIA Public Chief Executive Officer Wan Azman Wan Mamat said the company is strengthening its multi-distribution channels through innovative recruitment activities and business collaboration with reputable partners.

"With our added strength and capabilities following the integration, we will deepen our commitment to deliver a more personal, relationship-based experience to our customers and partners," he said.

The new entity will have the advantage to leverage on AIA and Public Bank's leadership positions and established infrastructure in the insurance and banking industry locally to drive growth in the family Takaful space.

The company is also on track to launch 11 new products this year, he said. -- BERNAMA


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